{"product_id":"product_ec851068-8b9c-454a-92eb-675c291486dc","title":"Beauty of Joseon Serums","description":"\u003ch3 class=\"PDq2pG_selectionAnchorContainer\"\u003eFind the perfect Beauty of Joseon serum for your skin.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp\u003eEvery skin has different needs. Whether you're looking for hydration, brightening, soothing care or support for blemish-prone skin, the \u003cstrong\u003eBeauty of Joseon Serum Collection\u003c\/strong\u003e offers a targeted solution for every skincare routine.\u003c\/p\u003e\n\u003cp\u003eChoose the serum that best matches your skin concerns and enjoy lightweight, nourishing formulas inspired by traditional Korean skincare and modern ingredients.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eAvailable Serums\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eGlow Serum – Propolis + Niacinamide\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eIdeal for oily, combination and blemish-prone skin.\u003c\/p\u003e\n\u003cp\u003eHelps improve skin radiance, balance excess oil and promote a smoother-looking complexion.\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003e• Enlarged pores\u003c\/p\u003e\n\u003cp\u003e• Excess oil\u003c\/p\u003e\n\u003cp\u003e• Blemishes\u003c\/p\u003e\n\u003cp\u003e• Dull skin\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eGlow Deep Serum – Rice + Alpha-Arbutin\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eDesigned to improve the appearance of uneven skin tone while leaving skin brighter and more radiant.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• Uneven skin tone\u003c\/p\u003e\n\u003cp\u003e• Dull complexion\u003c\/p\u003e\n\u003cp\u003e• Post-blemish marks\u003c\/p\u003e\n\u003cp\u003e• Daily brightening care\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eRevive Serum – Ginseng + Snail Mucin\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eA nourishing serum that helps improve skin elasticity while supporting the skin's natural barrier for a healthier-looking complexion.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• Dry skin\u003c\/p\u003e\n\u003cp\u003e• Loss of firmness\u003c\/p\u003e\n\u003cp\u003e• Fine lines\u003c\/p\u003e\n\u003cp\u003e• Skin barrier support\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eCalming Serum – Green Tea + Panthenol\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eA lightweight soothing serum formulated to comfort sensitive skin while helping reduce redness and maintain hydration.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• Sensitive skin\u003c\/p\u003e\n\u003cp\u003e• Redness\u003c\/p\u003e\n\u003cp\u003e• Irritated skin\u003c\/p\u003e\n\u003cp\u003e• Daily hydration\u003c\/p\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cp\u003e• Four targeted formulas for different skin concerns.\u003c\/p\u003e\n\u003cp\u003e• Lightweight textures that absorb quickly.\u003c\/p\u003e\n\u003cp\u003e• Suitable for everyday use.\u003c\/p\u003e\n\u003cp\u003e• Layer comfortably with other skincare products.\u003c\/p\u003e\n\u003cp\u003e• Inspired by traditional Korean skincare.\u003c\/p\u003e\n\u003cp\u003e• Gentle formulas suitable for most skin types.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eAfter cleansing and toning, apply 2–3 drops of your chosen serum to the face.\u003c\/p\u003e\n\u003cp\u003eGently pat until fully absorbed.\u003c\/p\u003e\n\u003cp\u003eFollow with moisturiser.\u003c\/p\u003e\n\u003cp\u003eUse morning and evening.\u003c\/p\u003e\n\u003cp\u003eAlways apply sunscreen during daytime use.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eWhich Serum Should I Choose?\u003c\/h3\u003e\n\u003cdiv class=\"TyagGW_tableContainer\"\u003e\n\u003cdiv class=\"group TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\"\u003e\n\u003ctable class=\"w-fit min-w-(--thread-content-width)\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth class=\"last:pe-10\"\u003eSkin Concern\u003c\/th\u003e\n\u003cth class=\"last:pe-10\"\u003eRecommended Serum\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eExcess oil \u0026amp; enlarged pores\u003c\/td\u003e\n\u003ctd\u003eGlow Serum\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUneven skin tone \u0026amp; dullness\u003c\/td\u003e\n\u003ctd\u003eGlow Deep Serum\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDryness \u0026amp; loss of firmness\u003c\/td\u003e\n\u003ctd\u003eRevive Serum\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSensitive or irritated skin\u003c\/td\u003e\n\u003ctd\u003eCalming Serum\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003e\u003c\/h3\u003e\n\u003ch3\u003eWhy Choose Beauty of Joseon?\u003c\/h3\u003e\n\u003cp\u003eBeauty of Joseon combines traditional Korean herbal ingredients with modern skincare science to create gentle, effective formulations suitable for everyday use.\u003c\/p\u003e\n\u003cp\u003eEach serum is carefully developed to target specific skin concerns while maintaining lightweight textures and comfortable daily wear.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eAre all four serums included?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eNo. Each serum is sold individually. Please select your preferred option before adding the product to your cart.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eCan I use more than one serum?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eYes. Many customers combine different serums within their skincare routine depending on their skin's needs.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eAre these serums suitable for sensitive skin?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eYes. All formulas are designed to be gentle. The Calming Serum is particularly suitable for sensitive skin.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eCan I use them every day?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eYes. They are formulated for daily morning and evening use.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eAre they suitable under makeup?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eYes. Their lightweight textures absorb quickly and layer comfortably under moisturiser, sunscreen and makeup.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eWhy Shop With Us?\u003c\/h3\u003e\n\u003cp\u003e• 100% authentic products sourced from trusted suppliers.\u003c\/p\u003e\n\u003cp\u003e• Fast and reliable tracked delivery across Europe.\u003c\/p\u003e\n\u003cp\u003e• Secure checkout with encrypted payments.\u003c\/p\u003e\n\u003cp\u003e• Carefully packaged to ensure every order arrives safely.\u003c\/p\u003e\n\u003cp\u003e• Dedicated customer support whenever you need assistance.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Glow Serum","offer_id":51784045199655,"sku":null,"price":22.99,"currency_code":"GBP","in_stock":true},{"title":"Glow Deep Serum","offer_id":51784045232423,"sku":null,"price":23.99,"currency_code":"GBP","in_stock":true},{"title":"Calming Serum","offer_id":51784045265191,"sku":null,"price":24.99,"currency_code":"GBP","in_stock":true},{"title":"Revive Serum","offer_id":51784045297959,"sku":null,"price":23.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/7660\/2151\/files\/converted_image-12_5c9427ef-e7db-4bf9-ae14-99732889b271.webp?v=1786756829","url":"https:\/\/www.cutelleshop.com\/products\/product_ec851068-8b9c-454a-92eb-675c291486dc","provider":"CUTELLE","version":"1.0","type":"link"}